Storyboard designed at D&AD New Blood Shift for Formula-E.
The film idea sees Jason Statham testing the Gen 2 FE car on the streets of Rome.
Formula E Presents
It’s not yet sunrise, we start mid shot introducing Jason Statham’s cameo appearance as our Formula E driver for the test drive examination today. He confidently pulls his driving gloves on ready to set off.
Cutting to another mid shot a group of expert mechanics who are busy making final checks to ensure Jason’s comfort and comprehension of the test. Everything must go according to protocol…
Wide shot of the basic assessment laid out for Jason in his Gen 2 car. He looks straight forward and thinks ‘that’s manageable’.
Jason audaciously gives the “all clear” thumbs up ready to go for the engineers to clear the way.
Camera pulls out to expose the majestic Gen 2 car properly. Signalling lights are preparing the car for the safety challenge it is supposedly cooperating with. Here we see the car on its very own runway
Extreme close up to the vehicles wheels speeding off – the examiners of the testing grounds are evidently stunned. This was an unarranged change of course. They are powerless
Camera pulls out to show Jason making a break for it – smashing down the enclosure grid gate onto the open road
Wide shot of the breath-taking city of Rome is revealed and the sites are undisturbed and magnificent. The moon is fading over the dominant architecture
Keeping our wide shot, we evidently see Jason marking his territory on the city roads. Blue formula E colours tracing his route to construct a fictional racing track. He zips away with champion determination
Drone shot presents our Gen 2 riotously speeding a roundabout overtaking every passing vehicle in a flash
Pull to a mid shot of an on duty “polizia” who has recorded this vehicles behaviour with intension to discipline it
Drone shot – tram approaching! Gen 2 escapes its fatal destiny by expert driving from Jason. We see how close it came to danger as the track reveals in its path
A grandma is making a caffé in the comfort of her home. She is stunned by the disruption of the passing vehicle. Her hairs stand on end. She is visibly bothered by the electric activity
Extreme wide shot of Jason grinding to a halt to respectfully allow the horse to take priority of the road hierarchy. This is the only shot the car stops in motion
Mid shot of Vespa being aggressively impacted by the speed of the car. The arrogantly self aware driver of the bike loses balance and is embarrassed
A drone shot overlooking the still scenes of Rome with a stunning outline of the Formula E track glowing bright blue shows the course Jason has travelled. We then have a galactic view of planet Earth in complete eerie silence setting a sense of calm before…
In good time Jason returns to the examining test track with speed back through the gates that have temporarily been fixed – now to be broken once again. The vehicle is evidently dirty, owning it’s muddy wet exterior showing signs of a great adventure
Mid shot – Jason swaggers out the car implying “the car does the job perfectly – Ciao ”. His body glitches with electric static
Your roads. Our rules.
PwC - On My Way
PwC - On My Way - turning the a challenge of finding a new place to an immersive enjoyable experience. An app will take every visitor through a short and entertaining journey to find 7 More London, before transforming their check-in experience.
A download link is added to the email signature of PwC staff.
Signs with quad codes linking to the app will be placed around London Bridge station.
An animated pattern of squares, inspired by the PwC identity, will guide you in an augmented reality real time view of the streets - always pointing and guiding you to 7 More London.
During the journey, audio and visual prompts ask you to provide some personal info with an optional selfie. This data is sent to the PwC reception, saving time on arrival.
On arriving at PwC, the reception will be expecting you and have your name and your picture - making the welcome personal and warm. Your host will be automatically notified as you share your details, allowing host and visitor to meet in the quickest time possible.
Please note that the branding is not necessarily a true representation of the PwC brand - these are concepts only for the purpose of the PwC sponsored D&AD programme, New Blood Shift.
In a world of diversity and boundaries, the acceptance of the legalisation of medical cannabis is far away from reality.
Despite the bad fame that this plant owns, it’s currently being used to treat critical medical cases in many countries. But not many people know about it.
Hemphabet is an attempt to find a different approach when it comes to introduce cannabis to the masses. An uppercase font that combines the timeless and classy feel of a serif with an accent from the shapes of the plant.
Lit Edibles is a brand of cannabis infused chocolate.
The logo was chosen as the winning entry on a 99designs.com contest. The look of the brand wants to make the product approachable and serious.
Elevation of the mind is the allusion that the dot wants to communicate. This element is printed in a spot UV pattern all around the pack. Its simplicity makes the product stand out on the American dispensaries’s shelves.
A law firm brand identity.
The three values of the company are express through the trilogy on the shapes.
A modular logo creates a pattern that gives the brand its own identity and reflects the professional approach of the company through simple shapes and the evergreen relationship between black and gold.
Corporate image created for an online gaming store.
The logo embodies the concept of getting to the next level by resembling a staircase, using the initials of the brand’s name, Level-Up.
The project included stationery, gift cards and products assets layout design.
Signature is the brand identity created for a legal services firm.
The logo portraits Efesto, the greek god of fire and metallurgy. The brand mission is to forge the clients with the quality of their services and the character chosen visually explains the company’s approach, giving this agency that timeless feel they were looking for.
A 5 years collaboration with HomeGrown Outfitters, an American streetwear brand based in San Francisco, CA.
Fashion, print, accessories, gadgets, exhibitions and photoshoots: everything brought to reality thanks to the fantastic team play that took this brand online and made it a bespoken name on the social media.