Maker's Mark set out to launch its Wood Finishing Series through a premium global travel retail experience debuting at JFK Airport before expanding to Sydney, Frankfurt, and Singapore.

The challenge was to create a flexible visual identity that celebrated each city's unique character while maintaining a consistent premium brand look across all touchpoints.

At Wonderworks, I played a key role in developing the visual identity from early concept to production, working closely with the design director and account team to craft key visuals, city-specific graphics and supporting retail assets.

Client: Maker’s Mark
Agency: Wonderworks Communications