Wonderworks was tasked with developing a promotional campaign for Martini’s 160th anniversary to range across social, retail, and on-trade channels.

The challenge was to create a cohesive visual system that worked seamlessly across digital content, point-of-sale materials, and promotional assets, encouraging consumers to enter for the chance to win a hot air balloon experience with friends.

Working closely with the design director and account team, I played a key role in developing the creative, producing key visuals, social content, and storyboards for animated assets, while overseeing the collaboration with an external animation studio to carry the concept through to final execution.

Client: Martini
Agency: Wonderworks Communications, Praxima